The Calm (Android, iOS) app, which helps users de-stress, reduce anxiety, and sleep better via guided meditations, Sleep Stories, breathing programs, relaxing music, and nature sounds, announced three new initiatives today.
The formerly English-only app is now adding non-English content, starting with two German Sleep Stories narrated by TV and film actor Sebastian Koch and translated versions of Calm's top meditations including 7 Days of Calm, 7 Days of Sleep, 7 Days of Happiness, 7 Days of Focus, 7 Days of Calming Anxiety, 7 Days of Managing Stress, and 7 Days of Gratitude.
To hear meditations and Sleep Stories in German, tap the hamburger menu icon, then Profile, then Settings, then Other Languages, and add the German language. The company says it chose to start its international expansion -- which will see several more languages added over the next year -- with Germany because the European country is already one of the largest foreign markets using the app.
"We've seen incredible growth this year -- both as a business and in worldwide demand for sleep and meditation resources," said Michael Acton Smith, Calm co-founder and co-CEO.
"We're building a global brand that addresses universal needs in localized ways. Launching in Europe is just the start of our international efforts, and we plan to localize Calm in many new languages over the next 12 months."
Calm, which is available for iPhone and Android phones, iPad, Apple TV, and Google Home, will soon be available on two new platforms. Starting October 8, Calm will be added to American Airlines' in-flight entertainment options with streaming entertainment or seatback screens. Passengers on domestic and international flights will see new boarding videos featuring Calm's tranquilizing nature scenes and Sleep Stories, exclusive travel meditations and breathing exercises, and additional nature scenes on the Calm channel. This content can hopefully soothe some of the stress experienced by harried travelers or the anxiety experienced by those who suffer from a fear of flying.
In mid-October, Calm meditations will also be available directly through the Sonos (Android, iOS) app. With 32 million downloads to date, Calm already ranks 19th in Inc. 5000's fastest growing private companies. With these initiatives, the company hopes to attract an even greater number of users. "We're in a global age of increased anxiety, depression, insomnia, and stress, which affects our everyday lives," said Alex Tew, Calm co-founder and co-CEO. "Studies have shown we're averaging one hour less sleep per night than a few generations ago. By creating content that specifically helps users combat fundamental issues like sleep loss, we're truly furthering our mission to make the world happier and healthier."
- The Calm app is expanding into international markets, starting with German-language content, with several more languages to come over the next year.
- In October, Sonos users will be able to consume Calm content over the app and American Airlines passengers will be able to enjoy Calm content over American Airlines' in-flight entertainment options.
FOLLOW Download.com on Twitter for all the latest app news.