Most entertainers today embrace social media, even if they don't always manage their own accounts. But rapper Hoodie Allen (mild-mannered Google AdWords associate Seth Markowitz in his previous life)more
Most entertainers today embrace social media, even if they don't always manage their own accounts. But rapper Hoodie Allen (mild-mannered Google AdWords associate Seth Markowitz in his previous life) is more strategic, looking at his social efforts through the eyes of an online marketer and taking extra care to connect with his audience in more personal ways. "As an artist who is hugely focused on interacting with fans via social media," Allen told Download.com, "I would say my app use primarily focuses on ways to achieve this in all different platforms and strategies."
Whereas social media might be just another annoyance for some artists, Allen seems to actually enjoy it, taking time to respond to fans over Twitter, showcasing his touring and recording life on Snapchat, and organizing "Hoodie Hangs" on Periscope.
He even makes music about it. In fact, his No. 1-selling sophomore album, 2016's "Happy Camper" (the follow-up to 2014's Top 10 "People Keep Talking") plays with the idea that our happy posts are often only a happy face we put on to shield our inner anxieties from the world. The New York-based rapper's latest 12-track, "The Hype," is a great reminder that even after hype hits, the stresses only escalate, in order to maintain that level of success.
Download.com caught up with Hoodie Allen, amid his 48-date international tour, to get the download on his favorite social media apps. Speaking of, you can follow him on Facebook, Twitter, Instagram, and Snapchat to get all the latest updates from the road.
Since day one, I've always used Twitter to write back to fans. I think I've amassed over 150,000 fan replies at this point. It's been an amazing tool for growing and communicating with fans and spreading my music.
I love being able to use Snapchat to document my life on tour and in the studio and just show who I am as a person. It's also great to get instant communication with fans sending videos and pictures back and forth.
I've done a lot of Periscopes I like to call "Hoodie Hangs," where I test new music for fans and just make it an open Q&A where occasionally I'll even call fans on live stream. Live streaming through Periscope is super fun and a great app that I turn to often.
I love using Instagram to treat social media as an artistic endeavor as well. There are so many ways you can show who you are through pictures and video and Instagram allows you to be artsy with it by creating your own aesthetic and theme. That's something I've really enjoyed about it.